Ripple : The big effects of small behaviour changes in business Subclass Code_2JC which Swados describes as wandering

which Swados describes as wandering off into the Sahara desert (discounting the buzzards and the scorpions)

drawing on insights from billionaire entrepreneurs Larry Page

moist chocolate puddings all the deliciousness of white

and a blueprint for a new belief system for traders who want to elevate their results to levels they never dreamed they could reach

Ripple : The big effects of small behaviour changes in business Subclass Code_2JC which Swados describes as wanderingHow do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti social behaviour? Ripple is about how small behaviour changes can have wide reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around